Monthly Archives: May 2011

TV Audience Ratings: Less And Less Relevant for Advertisers

As the National Television Upfront presentations wrap up for the 2011/2012 season, it’s a good time to ask what TV audience ratings really mean for advertisers today.  The advertising world is moving bit by bit toward its one-time holy grail … Continue reading

Posted in Advanced Television, Advertiser, Advertising, C3 Ratings, Ratings, TV Business Model, TV Commercial Ratings | Leave a comment

About TV – The Next Generation Blog

Traditional business practices/models for TV thrived when relatively few media companies controlled content and distribution. In these days of yore, the consumer had much less “power” in the equation. Consumers have now experienced a previously unimagined level of immediate gratification … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, Media Consumer, Remote Control, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

Hello and Welcome!

Welcome to this first blog from the new TV-The Next Generation (SM) website, written by John R. Osborn – longtime SVP Group Media Director at BBDO and OMD, and a career-long proponent of finding ways to seize opportunities in emerging … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, Media Consumer, Remote Control, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment