Monthly Archives: June 2011

Wow! TV on my iPad? Fantastic! But…

When I loaded and activated the Time Warner Cable App onto my iPad, I experienced something I never thought I’d see.  Here was full screen, high quality, steady-streaming Television being delivered to a screen I could hold on my lap.  … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, Commercial load, Digital Video Recording, DVR, Interactive TV, Media Consumer, Remote Control, TV Business Model, Uncategorized | Leave a comment

Recommendation to PBS Decision Makers: Don’t Go Down the Rabbit Hole of Commercial TV!

A recent New York Times article reported on the exploration by PBS and their stations of a change in their underwriting policy: interrupting programming with promotional announcements. This would be a serious step backwards in time, into a “cat and … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Cable TV, Corporation for Public Broadcasting, Digital Video Recording, DVR, Media Consumer, PBS, PBS Members, Satellite TV, TiVo, TV Business Model, Uncategorized, Underwriting | Leave a comment

A Focus on Consumer Time, Not Just Money, Will Best Serve the Emerging TV Business Model

Anyone in business knows that the only success that really matters in one’s career is measured by one’s impact on bottom line earnings. It makes sense then that those charged with thinking about and creating the next business model for … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Digital Video Recording, DVR, History of Broadcast Advertising, Media Consumer, Remote Control, Satellite TV, TV Business Model | Leave a comment