Monthly Archives: September 2011

Imagining an Ad-Supported VOD World

Imagining An Ad-supported VOD World By John R. Osborn David Poltrack, Chief Research Officer at CBS, has said over the years that Digital Video Recording (DVR) is a transitional technology. I believe he’s right, and that Video-On-Demand (VOD) will render … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Digital Video Recording, DVR, Interactive TV, Media Consumer, TV Business Model | Leave a comment

Would you like advertising with that T/V content? – The Pandora model.

One of the important new business models in the emerging digital ad-supported media space is the “Freemium” model, where consumers are offered a certain amount of content for free with advertising. Heavier users or those who want more functionality then … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Commercial load, Freemium, Interactive TV, Pandora, TV Business Model | Leave a comment