Monthly Archives: October 2012

How RTB Video Exchanges Will Create A New T/V Business Model

My October 9th, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: How RTB Video Exchanges Will Create A New T/V Business Model. It is also recapped below.  I’d love to hear your comments. This … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Release Windows, Remote Control, Satellite TV, TV Business Model | Leave a comment

What You Need To Know About The Revolutionary Arrival Of RTB/Ad Exchanges

My September 25th blog post is in the form of a MediaPost Online Video Insider article entitled: What You Need To Know About The Revolutionary Arrival Of RTB/Ad Exchanges. It is also recapped below.  I’d love to hear your comments. The … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Interactive TV, IPTV, Media Consumer, Remote Control, Satellite TV, TV Business Model | Leave a comment

The Importance Of Search In Next-Gen T/V Business Model

My August 16, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: The Importance Of Search In Next-Gen T/V Business Model. It is also recapped below.  I’d love to hear your comments. The “golden age” … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Remote Control, Satellite TV, TV Business Model | Leave a comment

Sticky Advertising: Aleve Outmaneuvers The DVR On ‘Jeopardy’

My 7/13/12 blog post is in the form of a MediaPost Online Video Insider article entitled: Sticky Advertising: Aleve Outmaneuvers The DVR On ‘Jeopardy’.  It is also recapped below.  I’d love to hear your comments. One of the advantages of having … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Digital Video Recording, DVR, Remote Control, TV Business Model | Leave a comment

HBO’s ‘Newsroom’ Milestone In Emerging T/V Business Model Continuum

My July 2nd blog post is in the form of a MediaPost Online Video Insider article entitled: HBO’s ‘Newsroom’ Milestone In Emerging T/V Business Model Continuum. It is also recapped below.  I’d love to hear your comments. Last week’s premiere of … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Broadcast networks, Cable TV, Media Consumer, Satellite TV, TV Business Model | Leave a comment

To Bundle or Not To Bundle – That Is the Question for T/V (Television/Video)

My 6/21/12 blog post is in the form of a MediaPost Online Video Insider article entitled: To Bundle or Not To Bundle – That Is the Question for T/V (Television/Video).  It is also recapped below.  I’d love to hear your … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, Connected TV, IPTV, Media Consumer, Satellite TV, TV Business Model | Leave a comment