Monthly Archives: December 2012

Brand Manager Again: What I’d Do With T/V Today Knowing What I Know Now

My December 5th, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: Brand Manager Again: What I’d Do With T/V Today Knowing What I Know Now. It is also recapped below.  I’d love to … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Connected TV, Digital Video Recording, DVR, Interactive TV, IPTV, Media Consumer, TV Business Model, Uncategorized | Leave a comment

What If We Judged Traditional TV Ad Buying by Emerging T/V Standards?

My November 8th, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: What If We Judged Traditional TV Ad Buying by Emerging T/V Standards? It is also recapped below.  I’d love to hear your comments. … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Satellite TV, TV Business Model | Leave a comment