Monthly Archives: May 2013

Waste-Free Ad Spending: Hitbliss’ Dramatic New Business Model

I’ve long held that the barrier to T/V (Television/Video) advertisers getting ads seen is not consumer ad avoidance, but rather interruption avoidance. HitBliss, a new service in private beta trial right now, has addressed this problem by giving the media … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Cable TV, Commercial load, Media Consumer, Ratings, Remote Control, TV Business Model | Leave a comment