Monthly Archives: June 2013

Time Warner, Dish, Take 2 Opposite Approaches To Television Viewer Ad-Skipping

I’m angry. I’m an angry customer of Time Warner Cable because, without warning or explanation, my longtime television provider has removed the automatic “jump-back” function that has always existed as part of my DVR subscription. The “jump-back” function is a … Continue reading

Posted in Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Media Consumer, Satellite TV, TV Commercial Ratings | Leave a comment

As T/V Fragmentation Explodes, Need for Aggregation Increases

What is aggregation?  Miriam-Webster defines it as “a) the collecting of units or parts into a mass or whole and b) the condition of being so collected.” Both the production and distribution of programming that collected audiences to sell to … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Cable TV, Commercial load, Connected TV, Corporation for Public Broadcasting, Digital Video Recording, History of Broadcast Advertising, Media Consumer, Ratings, Remote Control, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment