Monthly Archives: October 2013

T/V Advertising Provides Access To Web Content: Quid-Pro-Quo Fairy Tale?

I’m a strong believer in restoring a reasonable relationship between media consumers and advertisers, where viewers acknowledge and even appreciate the role of advertising in lowering or eliminating the cost of content, and media companies no longer exploit that relationship … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, Freemium, Media Consumer, Remote Control, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment