Monthly Archives: January 2014

Three Television/Video Advances I’d Like To See In 2014

In my December  piece, I identified three important 2013 advances in the T/V (Television/Video) ecosystem that will have favorable impact on the emerging ad-supported business model: The Cross-Platform GRP Online Video Viewability Buying on a Cost-Per-View (CPV) Basis In addition to continued … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Commercial load, History of Broadcast Advertising, TV Business Model, TV Commercial Ratings, Uncategorized | Leave a comment