Monthly Archives: May 2014

What I Learned (And Thought About) At The Recent Joint Video/Mobile IAB Meeting

This month I attended the IAB’s joint digital video and mobile committees meeting, where the agenda was mobile video. This is an important topic in our multiplatform world: How will advertising previously confined to lengthy pods within long-form content distributed … Continue reading

Posted in Advertising, Interactive TV, Satellite TV, TV Business Model | Leave a comment

Past Media Timelines Suggest Streaming VOD To Surpass Linear TV In 5 Years

It’s been said that those who ignore the past are doomed to repeat it. This week, in  “New Challenges Chip Away at Cable’s Pillar of Profit,” The New York Times’ David Carr opined that cable and satellite distributors’ strategy of bundling … Continue reading

Posted in Ad-supported TV, Cable TV, Connected TV, Media Consumer, TV Business Model | Leave a comment