Monthly Archives: September 2014

T/V Multitaskers: Positive Or Negative For Advertisers?

As a planner and buyer of media, I was often concerned about the loss of potential television advertising impressions to viewer multitasking. After all, by the late 1990s the traditional networks (broadcast and cable) had so over-cluttered the programming environment … Continue reading

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Going Beyond ‘Click-To-Play’ For Mobile Video Ads

Buyers and sellers of online video advertising have been expanding the scope of T/V (Television/Video) ad messaging from the “click-to-play” constraints of pre-roll and mid-roll “instream” formats to “outstream” formats that run within non-video environments in either an “auto-play” or … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Connected TV | Leave a comment