Monthly Archives: November 2014

What Will It Take For Television Networks To Go Programmatic?

Traditional television (TV) is a now a subset of T/V (television/video). Advertisers no longer have to rely on legacy TV to achieve their media objectives. Multiple delivery systems are used by advertisers across multiple devices to get the message across … Continue reading

Posted in Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, History of Broadcast Advertising, TV Business Model | Leave a comment