Monthly Archives: December 2014

Past Media Timelines Suggest Streaming VOD To Surpass Linear TV In Five Years

Editor’s note: This post was first published earlier this year, but (very slightly edited) it’s still a timely analysis and look forward, good for year’s end. It’s been said that those who ignore the past are doomed to repeat it. … Continue reading

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Automating Traditional Television Buying Process: Why? Why Now?

In the same week that the ANA named “programmatic” marketing term of the year, a product is being launched that aims to simplify the process of making traditional, linear television ad buys. IPG Mediabrands’ MAGNA GLOBAL agency, the media software company … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertising | Leave a comment