Category Archives: Advanced Television

Are Legacy, Analog Media Ad Sellers ‘Milking’ The Business Model?

I was surprised when I recently tripped over a Verizon SuperPages book on my Brooklyn stoop. Are there still advertisers that pay to be listed — even some that buy display ads — in these ever-shrinking, yet still mass-distributed, printed … Continue reading

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Time For Television/Video To Adopt ‘Host & Guest’ Model

It’s time for T/V to get over its longtime love affair with the “cat and mouse” approach to advertising. Can you imagine the hospitality business constantly hounding their guests to do something they don’t want to — that has nothing … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Connected TV, History of Broadcast Advertising, TV Business Model | Leave a comment

My ‘Mad Men’ VOD Experience: What It Means For TV Business Model

Video-on-demand (VOD) is a benefit of a viewer cable subscriptions, but still not front and center in the television ad model discussion. So where does it stand as an ad medium today? I had a chance to find out in … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertising, Broadcast networks, Ratings, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

The TV Apocolypse. Q&A with John Osborn.

This interview held by Charlene Weisler was first published in www.MediaBizBloggers.com on February 24, 2015. The TV Apocolypse. Q&A with John Osborn. John Osborn of TV:The Next Generation is someone who believes that the traditional TV business model is entering an … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Connected TV, Media Consumer, Ratings, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

Is ‘Programmatic’ The Right Word For Automated T/V Advertising?

Five years ago the term “programmatic” began to be applied to ways of transacting automated, software-driven advertising deals on platforms more akin to the trading of stocks than traditional ad buys. Digital display was the sector in which it was … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, History of Broadcast Advertising, Ratings, TiVo, TV Business Model, TV Commercial Ratings | Leave a comment

What History Tells Us as T/V Moves From Closed To Open Distribution System

The dramatic shift in the way T/V (television/video) is distributed is driven by the explosive, Internet-enabled capacity to deliver television and video programming and advertising beyond the closed and proprietary channels of distribution that have contained it for years.   … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Connected TV, Digital Video Recording, History of Broadcast Advertising, Interactive TV, Purpose, Ratings, Satellite TV, TV Business Model | Leave a comment

How Viewers, Advertisers See The Current State of T/V (Television/Video)

As the curtain lifts on 2015, here are a few observations on our business filtered through the various stakeholders of T/V (Television/Video). T/V is the term I’ve been using for “un-siloed” consumption of content andadvertising by video viewers across both traditional … Continue reading

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Automating Traditional Television Buying Process: Why? Why Now?

In the same week that the ANA named “programmatic” marketing term of the year, a product is being launched that aims to simplify the process of making traditional, linear television ad buys. IPG Mediabrands’ MAGNA GLOBAL agency, the media software company … Continue reading

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What Will It Take For Television Networks To Go Programmatic?

Traditional television (TV) is a now a subset of T/V (television/video). Advertisers no longer have to rely on legacy TV to achieve their media objectives. Multiple delivery systems are used by advertisers across multiple devices to get the message across … Continue reading

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Going Beyond ‘Click-To-Play’ For Mobile Video Ads

Buyers and sellers of online video advertising have been expanding the scope of T/V (Television/Video) ad messaging from the “click-to-play” constraints of pre-roll and mid-roll “instream” formats to “outstream” formats that run within non-video environments in either an “auto-play” or … Continue reading

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