Category Archives: Broadcast networks

Are Legacy, Analog Media Ad Sellers ‘Milking’ The Business Model?

I was surprised when I recently tripped over a Verizon SuperPages book on my Brooklyn stoop. Are there still advertisers that pay to be listed — even some that buy display ads — in these ever-shrinking, yet still mass-distributed, printed … Continue reading

Posted in Advanced Television, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Media Consumer, Satellite TV | Leave a comment

Time For Television/Video To Adopt ‘Host & Guest’ Model

It’s time for T/V to get over its longtime love affair with the “cat and mouse” approach to advertising. Can you imagine the hospitality business constantly hounding their guests to do something they don’t want to — that has nothing … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Connected TV, History of Broadcast Advertising, TV Business Model | Leave a comment

My ‘Mad Men’ VOD Experience: What It Means For TV Business Model

Video-on-demand (VOD) is a benefit of a viewer cable subscriptions, but still not front and center in the television ad model discussion. So where does it stand as an ad medium today? I had a chance to find out in … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertising, Broadcast networks, Ratings, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

The TV Apocolypse. Q&A with John Osborn.

This interview held by Charlene Weisler was first published in www.MediaBizBloggers.com on February 24, 2015. The TV Apocolypse. Q&A with John Osborn. John Osborn of TV:The Next Generation is someone who believes that the traditional TV business model is entering an … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Connected TV, Media Consumer, Ratings, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

What History Tells Us as T/V Moves From Closed To Open Distribution System

The dramatic shift in the way T/V (television/video) is distributed is driven by the explosive, Internet-enabled capacity to deliver television and video programming and advertising beyond the closed and proprietary channels of distribution that have contained it for years.   … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Connected TV, Digital Video Recording, History of Broadcast Advertising, Interactive TV, Purpose, Ratings, Satellite TV, TV Business Model | Leave a comment

What Will It Take For Television Networks To Go Programmatic?

Traditional television (TV) is a now a subset of T/V (television/video). Advertisers no longer have to rely on legacy TV to achieve their media objectives. Multiple delivery systems are used by advertisers across multiple devices to get the message across … Continue reading

Posted in Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, History of Broadcast Advertising, TV Business Model | Leave a comment

Innovative Video Formats Open Doors To New T/V (Television/Video) Ad Model

There has been an eye-opening surge in the development and introduction of new T/V (Television/Video) formats. These innovations lay ground for  improvements  I have been hoping to see more of in 2014, particularly online video viewability and buying on a cost-per-view (CPV) … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Interactive TV, TV Business Model | Leave a comment

Unlockable ‘Unlocks’ Old T/V Ad Model

Perhaps the greatest challenge in the ad-supported T/V (Television/video) sector is one of its own making:  the runaway proliferation of T/V ad scheduling.  Today a linear viewer is asked to behave in a way no sane person would: to sit … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, History of Broadcast Advertising, Interactive TV, Remote Control, Satellite TV, TV Business Model | Leave a comment

Time Warner, Dish, Take 2 Opposite Approaches To Television Viewer Ad-Skipping

I’m angry. I’m an angry customer of Time Warner Cable because, without warning or explanation, my longtime television provider has removed the automatic “jump-back” function that has always existed as part of my DVR subscription. The “jump-back” function is a … Continue reading

Posted in Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Media Consumer, Satellite TV, TV Commercial Ratings | Leave a comment

Advertisers, Agencies: It’s OK To Pay For Completed T/V Ad Views!

At my local vegetable stand, I don’t buy produce based on cheapest price. I pass over the discounted tomatoes, close to the perishable date, packaged in multiples and buy the vine tomatoes that cost more but have the color, flavor … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, History of Broadcast Advertising, Interactive TV, Ratings | Leave a comment