Category Archives: C3 Ratings

Intrusive, Interruptive Or Invited T/V Ads?

There is a difference between intrusive/interruptive and invited T/V (Television/Video) advertising.  And this difference will play a major role in determining the next-generation T/V business model. The ad-supported television medium was built on the principle of limited interruption and minimal … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, C3 Ratings, Cable TV, Commercial load, Connected TV, Corporation for Public Broadcasting, Freemium, History of Broadcast Advertising, Interactive TV, Purpose, TV Business Model, TV Commercial Ratings | 1 Comment

Building Respect Into Ad-supported T/V Through Quid Pro Quo Model

My most recent blog post is in the form of a MediaPost Online Video Insider article entitled: Building Respect Into Ad-supported T/V Through Quid Pro Quo Model. It is also recapped below.  I’d love to hear your comments. Building Respect … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, C3 Ratings, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Remote Control, Satellite TV, TiVo, TV Business Model | Leave a comment

TV Audience Ratings: Less And Less Relevant for Advertisers

As the National Television Upfront presentations wrap up for the 2011/2012 season, it’s a good time to ask what TV audience ratings really mean for advertisers today.  The advertising world is moving bit by bit toward its one-time holy grail … Continue reading

Posted in Advanced Television, Advertiser, Advertising, C3 Ratings, Ratings, TV Business Model, TV Commercial Ratings | Leave a comment