Category Archives: Cable TV

Are Legacy, Analog Media Ad Sellers ‘Milking’ The Business Model?

I was surprised when I recently tripped over a Verizon SuperPages book on my Brooklyn stoop. Are there still advertisers that pay to be listed — even some that buy display ads — in these ever-shrinking, yet still mass-distributed, printed … Continue reading

Posted in Advanced Television, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Media Consumer, Satellite TV | Leave a comment

Is ‘Programmatic’ The Right Word For Automated T/V Advertising?

Five years ago the term “programmatic” began to be applied to ways of transacting automated, software-driven advertising deals on platforms more akin to the trading of stocks than traditional ad buys. Digital display was the sector in which it was … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, History of Broadcast Advertising, Ratings, TiVo, TV Business Model, TV Commercial Ratings | Leave a comment

What History Tells Us as T/V Moves From Closed To Open Distribution System

The dramatic shift in the way T/V (television/video) is distributed is driven by the explosive, Internet-enabled capacity to deliver television and video programming and advertising beyond the closed and proprietary channels of distribution that have contained it for years.   … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Connected TV, Digital Video Recording, History of Broadcast Advertising, Interactive TV, Purpose, Ratings, Satellite TV, TV Business Model | Leave a comment

What Will It Take For Television Networks To Go Programmatic?

Traditional television (TV) is a now a subset of T/V (television/video). Advertisers no longer have to rely on legacy TV to achieve their media objectives. Multiple delivery systems are used by advertisers across multiple devices to get the message across … Continue reading

Posted in Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, History of Broadcast Advertising, TV Business Model | Leave a comment

Brand Safety Tips For ‘Wild West’ Of Multiplatform, Internet-Distributed T/V

MediaPost’s Wayne Friedman quantifies the early shifting of budgets to online video in his recent article on this year’s decline in cable as well as broadcast upfront ad spending. Online video accounts for approximately 7% of the total T/V nut ($5 billion … Continue reading

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Past Media Timelines Suggest Streaming VOD To Surpass Linear TV In 5 Years

It’s been said that those who ignore the past are doomed to repeat it. This week, in  “New Challenges Chip Away at Cable’s Pillar of Profit,” The New York Times’ David Carr opined that cable and satellite distributors’ strategy of bundling … Continue reading

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How Much Could I Save With OTT VOD Plan Rather Than Bundled Cable?

Today I am channeling my “inner Milennial” by doing an exercise to determine what would be a more financially responsible choice for my personal T/V viewing: OTT (Over-The-Top) options where I build my own unbundled VOD programming system, or The … Continue reading

Posted in Advanced Television, Cable TV, Connected TV, Satellite TV | 1 Comment

Innovative Video Formats Open Doors To New T/V (Television/Video) Ad Model

There has been an eye-opening surge in the development and introduction of new T/V (Television/Video) formats. These innovations lay ground for  improvements  I have been hoping to see more of in 2014, particularly online video viewability and buying on a cost-per-view (CPV) … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Interactive TV, TV Business Model | Leave a comment

Advertisers & Viewers Need Search Engines to Break Down T/V’s Garden Walls

T/V (Television/Video) content exists within many kinds of “walled gardens.” Created mostly by media content creators and distributors, these have their benefits, but are also ultimately confining for viewers and advertisers. The question arises: Would building more doorways into and … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, Connected TV, Digital Video Recording, DVR, Satellite TV | 1 Comment

T/V Advertising Provides Access To Web Content: Quid-Pro-Quo Fairy Tale?

I’m a strong believer in restoring a reasonable relationship between media consumers and advertisers, where viewers acknowledge and even appreciate the role of advertising in lowering or eliminating the cost of content, and media companies no longer exploit that relationship … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, Freemium, Media Consumer, Remote Control, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment