Category Archives: Commercial load

Are Legacy, Analog Media Ad Sellers ‘Milking’ The Business Model?

I was surprised when I recently tripped over a Verizon SuperPages book on my Brooklyn stoop. Are there still advertisers that pay to be listed — even some that buy display ads — in these ever-shrinking, yet still mass-distributed, printed … Continue reading

Posted in Advanced Television, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Media Consumer, Satellite TV | Leave a comment

Innovative Video Formats Open Doors To New T/V (Television/Video) Ad Model

There has been an eye-opening surge in the development and introduction of new T/V (Television/Video) formats. These innovations lay ground for  improvements  I have been hoping to see more of in 2014, particularly online video viewability and buying on a cost-per-view (CPV) … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Interactive TV, TV Business Model | Leave a comment

Three Television/Video Advances I’d Like To See In 2014

In my December  piece, I identified three important 2013 advances in the T/V (Television/Video) ecosystem that will have favorable impact on the emerging ad-supported business model: The Cross-Platform GRP Online Video Viewability Buying on a Cost-Per-View (CPV) Basis In addition to continued … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Commercial load, History of Broadcast Advertising, TV Business Model, TV Commercial Ratings, Uncategorized | Leave a comment

Time Warner, Dish, Take 2 Opposite Approaches To Television Viewer Ad-Skipping

I’m angry. I’m an angry customer of Time Warner Cable because, without warning or explanation, my longtime television provider has removed the automatic “jump-back” function that has always existed as part of my DVR subscription. The “jump-back” function is a … Continue reading

Posted in Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Media Consumer, Satellite TV, TV Commercial Ratings | Leave a comment

As T/V Fragmentation Explodes, Need for Aggregation Increases

What is aggregation?  Miriam-Webster defines it as “a) the collecting of units or parts into a mass or whole and b) the condition of being so collected.” Both the production and distribution of programming that collected audiences to sell to … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Cable TV, Commercial load, Connected TV, Corporation for Public Broadcasting, Digital Video Recording, History of Broadcast Advertising, Media Consumer, Ratings, Remote Control, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

Waste-Free Ad Spending: Hitbliss’ Dramatic New Business Model

I’ve long held that the barrier to T/V (Television/Video) advertisers getting ads seen is not consumer ad avoidance, but rather interruption avoidance. HitBliss, a new service in private beta trial right now, has addressed this problem by giving the media … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Cable TV, Commercial load, Media Consumer, Ratings, Remote Control, TV Business Model | Leave a comment

Advertisers, Agencies: It’s OK To Pay For Completed T/V Ad Views!

At my local vegetable stand, I don’t buy produce based on cheapest price. I pass over the discounted tomatoes, close to the perishable date, packaged in multiples and buy the vine tomatoes that cost more but have the color, flavor … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, History of Broadcast Advertising, Interactive TV, Ratings | Leave a comment

Intrusive, Interruptive Or Invited T/V Ads?

There is a difference between intrusive/interruptive and invited T/V (Television/Video) advertising.  And this difference will play a major role in determining the next-generation T/V business model. The ad-supported television medium was built on the principle of limited interruption and minimal … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, C3 Ratings, Cable TV, Commercial load, Connected TV, Corporation for Public Broadcasting, Freemium, History of Broadcast Advertising, Interactive TV, Purpose, TV Business Model, TV Commercial Ratings | 1 Comment

Programmers’ “Second Screen” Love Affair Threatens To Further Diminish TV Ad Effectiveness

My January 8th, 2013 blog post is in the form of a MediaPost Video Insider article entitled: Programmers’ “Second Screen” Love Affair Threatens To Further Diminish TV Ad Effectiveness It is also recapped below.  I’d love to hear your comments. ————————————————- … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, Media Consumer, Ratings, TV Business Model, TV Commercial Ratings | Leave a comment

What If We Judged Traditional TV Ad Buying by Emerging T/V Standards?

My November 8th, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: What If We Judged Traditional TV Ad Buying by Emerging T/V Standards? It is also recapped below.  I’d love to hear your comments. … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Satellite TV, TV Business Model | Leave a comment