Category Archives: Corporation for Public Broadcasting

As T/V Fragmentation Explodes, Need for Aggregation Increases

What is aggregation?  Miriam-Webster defines it as “a) the collecting of units or parts into a mass or whole and b) the condition of being so collected.” Both the production and distribution of programming that collected audiences to sell to … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Cable TV, Commercial load, Connected TV, Corporation for Public Broadcasting, Digital Video Recording, History of Broadcast Advertising, Media Consumer, Ratings, Remote Control, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

Intrusive, Interruptive Or Invited T/V Ads?

There is a difference between intrusive/interruptive and invited T/V (Television/Video) advertising.  And this difference will play a major role in determining the next-generation T/V business model. The ad-supported television medium was built on the principle of limited interruption and minimal … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, C3 Ratings, Cable TV, Commercial load, Connected TV, Corporation for Public Broadcasting, Freemium, History of Broadcast Advertising, Interactive TV, Purpose, TV Business Model, TV Commercial Ratings | 1 Comment

Recommendation to PBS Decision Makers: Don’t Go Down the Rabbit Hole of Commercial TV!

A recent New York Times article reported on the exploration by PBS and their stations of a change in their underwriting policy: interrupting programming with promotional announcements. This would be a serious step backwards in time, into a “cat and … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Cable TV, Corporation for Public Broadcasting, Digital Video Recording, DVR, Media Consumer, PBS, PBS Members, Satellite TV, TiVo, TV Business Model, Uncategorized, Underwriting | Leave a comment