Category Archives: Digital Video Recording

What History Tells Us as T/V Moves From Closed To Open Distribution System

The dramatic shift in the way T/V (television/video) is distributed is driven by the explosive, Internet-enabled capacity to deliver television and video programming and advertising beyond the closed and proprietary channels of distribution that have contained it for years.   … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Connected TV, Digital Video Recording, History of Broadcast Advertising, Interactive TV, Purpose, Ratings, Satellite TV, TV Business Model | Leave a comment

Advertisers & Viewers Need Search Engines to Break Down T/V’s Garden Walls

T/V (Television/Video) content exists within many kinds of “walled gardens.” Created mostly by media content creators and distributors, these have their benefits, but are also ultimately confining for viewers and advertisers. The question arises: Would building more doorways into and … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, Connected TV, Digital Video Recording, DVR, Satellite TV | 1 Comment

As T/V Fragmentation Explodes, Need for Aggregation Increases

What is aggregation?  Miriam-Webster defines it as “a) the collecting of units or parts into a mass or whole and b) the condition of being so collected.” Both the production and distribution of programming that collected audiences to sell to … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Cable TV, Commercial load, Connected TV, Corporation for Public Broadcasting, Digital Video Recording, History of Broadcast Advertising, Media Consumer, Ratings, Remote Control, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

Will Netflix’s ‘House Of Cards’ Contribute To More Cord-Cutting?

On Feb. 1, Netflix released its original production of “House of Cards” starring two-time Oscar winner Kevin Spacey and directed by Oscar-nominated and Golden Globe-winning director David Fincher. It is estimated that Netflix paid $100 million for 26 episodes of this American … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, Connected TV, Digital Video Recording, Freemium, Media Consumer, Ratings, Uncategorized | Leave a comment

Programmers’ “Second Screen” Love Affair Threatens To Further Diminish TV Ad Effectiveness

My January 8th, 2013 blog post is in the form of a MediaPost Video Insider article entitled: Programmers’ “Second Screen” Love Affair Threatens To Further Diminish TV Ad Effectiveness It is also recapped below.  I’d love to hear your comments. ————————————————- … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, Media Consumer, Ratings, TV Business Model, TV Commercial Ratings | Leave a comment

Brand Manager Again: What I’d Do With T/V Today Knowing What I Know Now

My December 5th, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: Brand Manager Again: What I’d Do With T/V Today Knowing What I Know Now. It is also recapped below.  I’d love to … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Connected TV, Digital Video Recording, DVR, Interactive TV, IPTV, Media Consumer, TV Business Model, Uncategorized | Leave a comment

What If We Judged Traditional TV Ad Buying by Emerging T/V Standards?

My November 8th, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: What If We Judged Traditional TV Ad Buying by Emerging T/V Standards? It is also recapped below.  I’d love to hear your comments. … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Satellite TV, TV Business Model | Leave a comment

How RTB Video Exchanges Will Create A New T/V Business Model

My October 9th, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: How RTB Video Exchanges Will Create A New T/V Business Model. It is also recapped below.  I’d love to hear your comments. This … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Release Windows, Remote Control, Satellite TV, TV Business Model | Leave a comment

The Importance Of Search In Next-Gen T/V Business Model

My August 16, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: The Importance Of Search In Next-Gen T/V Business Model. It is also recapped below.  I’d love to hear your comments. The “golden age” … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Remote Control, Satellite TV, TV Business Model | Leave a comment

Sticky Advertising: Aleve Outmaneuvers The DVR On ‘Jeopardy’

My 7/13/12 blog post is in the form of a MediaPost Online Video Insider article entitled: Sticky Advertising: Aleve Outmaneuvers The DVR On ‘Jeopardy’.  It is also recapped below.  I’d love to hear your comments. One of the advantages of having … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Digital Video Recording, DVR, Remote Control, TV Business Model | Leave a comment