Category Archives: DVR

Advertisers & Viewers Need Search Engines to Break Down T/V’s Garden Walls

T/V (Television/Video) content exists within many kinds of “walled gardens.” Created mostly by media content creators and distributors, these have their benefits, but are also ultimately confining for viewers and advertisers. The question arises: Would building more doorways into and … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, Connected TV, Digital Video Recording, DVR, Satellite TV | 1 Comment

Head-On Collision Ahead: Guaranteed Viewability Meets Multiplatform Video GRP

3MS (Making Media Make Sense)is an initiative that the IAB, the ANA and the 4As are leading — an ambitious effort to create consensus across industry stakeholders. The goal is to create “digital measurement solutions, which will enhance digital media … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, DVR, Media Consumer, TV Business Model, TV Commercial Ratings, Uncategorized | Leave a comment

Programmers’ “Second Screen” Love Affair Threatens To Further Diminish TV Ad Effectiveness

My January 8th, 2013 blog post is in the form of a MediaPost Video Insider article entitled: Programmers’ “Second Screen” Love Affair Threatens To Further Diminish TV Ad Effectiveness It is also recapped below.  I’d love to hear your comments. ————————————————- … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, Media Consumer, Ratings, TV Business Model, TV Commercial Ratings | Leave a comment

Brand Manager Again: What I’d Do With T/V Today Knowing What I Know Now

My December 5th, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: Brand Manager Again: What I’d Do With T/V Today Knowing What I Know Now. It is also recapped below.  I’d love to … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Connected TV, Digital Video Recording, DVR, Interactive TV, IPTV, Media Consumer, TV Business Model, Uncategorized | Leave a comment

What If We Judged Traditional TV Ad Buying by Emerging T/V Standards?

My November 8th, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: What If We Judged Traditional TV Ad Buying by Emerging T/V Standards? It is also recapped below.  I’d love to hear your comments. … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Satellite TV, TV Business Model | Leave a comment

How RTB Video Exchanges Will Create A New T/V Business Model

My October 9th, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: How RTB Video Exchanges Will Create A New T/V Business Model. It is also recapped below.  I’d love to hear your comments. This … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Release Windows, Remote Control, Satellite TV, TV Business Model | Leave a comment

The Importance Of Search In Next-Gen T/V Business Model

My August 16, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: The Importance Of Search In Next-Gen T/V Business Model. It is also recapped below.  I’d love to hear your comments. The “golden age” … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Remote Control, Satellite TV, TV Business Model | Leave a comment

Sticky Advertising: Aleve Outmaneuvers The DVR On ‘Jeopardy’

My 7/13/12 blog post is in the form of a MediaPost Online Video Insider article entitled: Sticky Advertising: Aleve Outmaneuvers The DVR On ‘Jeopardy’.  It is also recapped below.  I’d love to hear your comments. One of the advantages of having … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Digital Video Recording, DVR, Remote Control, TV Business Model | Leave a comment

Building Respect Into Ad-supported T/V Through Quid Pro Quo Model

My most recent blog post is in the form of a MediaPost Online Video Insider article entitled: Building Respect Into Ad-supported T/V Through Quid Pro Quo Model. It is also recapped below.  I’d love to hear your comments. Building Respect … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, C3 Ratings, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Remote Control, Satellite TV, TiVo, TV Business Model | Leave a comment

Recent News Items Reveal A Changing T/V Landscape

My most recent blog post is in the form of a MediaPost Online Video Insider article entitled: Recent News Items Reveal A Changing T/V Landscape. It is also recapped below.  I’d love to hear your comments. Recent News Items Reveal … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Digital Video Recording, DVR, History of Broadcast Advertising, IPTV, Media Consumer, PBS, Ratings, Satellite TV, TV Business Model | Leave a comment