Category Archives: Freemium

T/V Advertising Provides Access To Web Content: Quid-Pro-Quo Fairy Tale?

I’m a strong believer in restoring a reasonable relationship between media consumers and advertisers, where viewers acknowledge and even appreciate the role of advertising in lowering or eliminating the cost of content, and media companies no longer exploit that relationship … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, Freemium, Media Consumer, Remote Control, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

Intrusive, Interruptive Or Invited T/V Ads?

There is a difference between intrusive/interruptive and invited T/V (Television/Video) advertising.  And this difference will play a major role in determining the next-generation T/V business model. The ad-supported television medium was built on the principle of limited interruption and minimal … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, C3 Ratings, Cable TV, Commercial load, Connected TV, Corporation for Public Broadcasting, Freemium, History of Broadcast Advertising, Interactive TV, Purpose, TV Business Model, TV Commercial Ratings | 1 Comment

Will Netflix’s ‘House Of Cards’ Contribute To More Cord-Cutting?

On Feb. 1, Netflix released its original production of “House of Cards” starring two-time Oscar winner Kevin Spacey and directed by Oscar-nominated and Golden Globe-winning director David Fincher. It is estimated that Netflix paid $100 million for 26 episodes of this American … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, Connected TV, Digital Video Recording, Freemium, Media Consumer, Ratings, Uncategorized | Leave a comment

Would you like advertising with that T/V content? – The Pandora model.

One of the important new business models in the emerging digital ad-supported media space is the “Freemium” model, where consumers are offered a certain amount of content for free with advertising. Heavier users or those who want more functionality then … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Commercial load, Freemium, Interactive TV, Pandora, TV Business Model | Leave a comment