Category Archives: Interactive TV

What History Tells Us as T/V Moves From Closed To Open Distribution System

The dramatic shift in the way T/V (television/video) is distributed is driven by the explosive, Internet-enabled capacity to deliver television and video programming and advertising beyond the closed and proprietary channels of distribution that have contained it for years.   … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Connected TV, Digital Video Recording, History of Broadcast Advertising, Interactive TV, Purpose, Ratings, Satellite TV, TV Business Model | Leave a comment

How Cross-Platform Video Plans Can Optimize Reach Today

One thing that hasn’t changed since the days of traditional media planning and buying is that adding a different media type almost always increases reach. Before digital, there was extensive research available not only on the dynamics (including frequency distributions) … Continue reading

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What I Learned (And Thought About) At The Recent Joint Video/Mobile IAB Meeting

This month I attended the IAB’s joint digital video and mobile committees meeting, where the agenda was mobile video. This is an important topic in our multiplatform world: How will advertising previously confined to lengthy pods within long-form content distributed … Continue reading

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Innovative Video Formats Open Doors To New T/V (Television/Video) Ad Model

There has been an eye-opening surge in the development and introduction of new T/V (Television/Video) formats. These innovations lay ground for  improvements  I have been hoping to see more of in 2014, particularly online video viewability and buying on a cost-per-view (CPV) … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Interactive TV, TV Business Model | Leave a comment

Unlockable ‘Unlocks’ Old T/V Ad Model

Perhaps the greatest challenge in the ad-supported T/V (Television/video) sector is one of its own making:  the runaway proliferation of T/V ad scheduling.  Today a linear viewer is asked to behave in a way no sane person would: to sit … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, History of Broadcast Advertising, Interactive TV, Remote Control, Satellite TV, TV Business Model | Leave a comment

Advertisers, Agencies: It’s OK To Pay For Completed T/V Ad Views!

At my local vegetable stand, I don’t buy produce based on cheapest price. I pass over the discounted tomatoes, close to the perishable date, packaged in multiples and buy the vine tomatoes that cost more but have the color, flavor … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, History of Broadcast Advertising, Interactive TV, Ratings | Leave a comment

Intrusive, Interruptive Or Invited T/V Ads?

There is a difference between intrusive/interruptive and invited T/V (Television/Video) advertising.  And this difference will play a major role in determining the next-generation T/V business model. The ad-supported television medium was built on the principle of limited interruption and minimal … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, C3 Ratings, Cable TV, Commercial load, Connected TV, Corporation for Public Broadcasting, Freemium, History of Broadcast Advertising, Interactive TV, Purpose, TV Business Model, TV Commercial Ratings | 1 Comment

Brand Manager Again: What I’d Do With T/V Today Knowing What I Know Now

My December 5th, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: Brand Manager Again: What I’d Do With T/V Today Knowing What I Know Now. It is also recapped below.  I’d love to … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Connected TV, Digital Video Recording, DVR, Interactive TV, IPTV, Media Consumer, TV Business Model, Uncategorized | Leave a comment

What If We Judged Traditional TV Ad Buying by Emerging T/V Standards?

My November 8th, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: What If We Judged Traditional TV Ad Buying by Emerging T/V Standards? It is also recapped below.  I’d love to hear your comments. … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Satellite TV, TV Business Model | Leave a comment

How RTB Video Exchanges Will Create A New T/V Business Model

My October 9th, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: How RTB Video Exchanges Will Create A New T/V Business Model. It is also recapped below.  I’d love to hear your comments. This … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Release Windows, Remote Control, Satellite TV, TV Business Model | Leave a comment