Category Archives: IPTV

Brand Manager Again: What I’d Do With T/V Today Knowing What I Know Now

My December 5th, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: Brand Manager Again: What I’d Do With T/V Today Knowing What I Know Now. It is also recapped below.  I’d love to … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Connected TV, Digital Video Recording, DVR, Interactive TV, IPTV, Media Consumer, TV Business Model, Uncategorized | Leave a comment

What If We Judged Traditional TV Ad Buying by Emerging T/V Standards?

My November 8th, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: What If We Judged Traditional TV Ad Buying by Emerging T/V Standards? It is also recapped below.  I’d love to hear your comments. … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Satellite TV, TV Business Model | Leave a comment

How RTB Video Exchanges Will Create A New T/V Business Model

My October 9th, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: How RTB Video Exchanges Will Create A New T/V Business Model. It is also recapped below.  I’d love to hear your comments. This … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Release Windows, Remote Control, Satellite TV, TV Business Model | Leave a comment

What You Need To Know About The Revolutionary Arrival Of RTB/Ad Exchanges

My September 25th blog post is in the form of a MediaPost Online Video Insider article entitled: What You Need To Know About The Revolutionary Arrival Of RTB/Ad Exchanges. It is also recapped below.  I’d love to hear your comments. The … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Interactive TV, IPTV, Media Consumer, Remote Control, Satellite TV, TV Business Model | Leave a comment

The Importance Of Search In Next-Gen T/V Business Model

My August 16, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: The Importance Of Search In Next-Gen T/V Business Model. It is also recapped below.  I’d love to hear your comments. The “golden age” … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Remote Control, Satellite TV, TV Business Model | Leave a comment

To Bundle or Not To Bundle – That Is the Question for T/V (Television/Video)

My 6/21/12 blog post is in the form of a MediaPost Online Video Insider article entitled: To Bundle or Not To Bundle – That Is the Question for T/V (Television/Video).  It is also recapped below.  I’d love to hear your … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, Connected TV, IPTV, Media Consumer, Satellite TV, TV Business Model | Leave a comment

Building Respect Into Ad-supported T/V Through Quid Pro Quo Model

My most recent blog post is in the form of a MediaPost Online Video Insider article entitled: Building Respect Into Ad-supported T/V Through Quid Pro Quo Model. It is also recapped below.  I’d love to hear your comments. Building Respect … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, C3 Ratings, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Remote Control, Satellite TV, TiVo, TV Business Model | Leave a comment

Recent News Items Reveal A Changing T/V Landscape

My most recent blog post is in the form of a MediaPost Online Video Insider article entitled: Recent News Items Reveal A Changing T/V Landscape. It is also recapped below.  I’d love to hear your comments. Recent News Items Reveal … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Digital Video Recording, DVR, History of Broadcast Advertising, IPTV, Media Consumer, PBS, Ratings, Satellite TV, TV Business Model | Leave a comment

Connected TV: A Viable Ad-Supported Business Model?

This week my blog post is in the form of a MediaPost Online Video Insider article entitled Connected TV: A Viable Ad-Supported Business Model?  It is also recapped below.  I’d love to hear your comments: Connected TV: A Viable Ad-Supported … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, Connected TV, Interactive TV, IPTV, Media Consumer, TV Business Model | 1 Comment