Category Archives: Media Consumer

Are Legacy, Analog Media Ad Sellers ‘Milking’ The Business Model?

I was surprised when I recently tripped over a Verizon SuperPages book on my Brooklyn stoop. Are there still advertisers that pay to be listed — even some that buy display ads — in these ever-shrinking, yet still mass-distributed, printed … Continue reading

Posted in Advanced Television, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Media Consumer, Satellite TV | Leave a comment

The TV Apocolypse. Q&A with John Osborn.

This interview held by Charlene Weisler was first published in www.MediaBizBloggers.com on February 24, 2015. The TV Apocolypse. Q&A with John Osborn. John Osborn of TV:The Next Generation is someone who believes that the traditional TV business model is entering an … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Connected TV, Media Consumer, Ratings, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

How Viewers, Advertisers See The Current State of T/V (Television/Video)

As the curtain lifts on 2015, here are a few observations on our business filtered through the various stakeholders of T/V (Television/Video). T/V is the term I’ve been using for “un-siloed” consumption of content andadvertising by video viewers across both traditional … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Media Consumer, TV Business Model | Leave a comment

How Cross-Platform Video Plans Can Optimize Reach Today

One thing that hasn’t changed since the days of traditional media planning and buying is that adding a different media type almost always increases reach. Before digital, there was extensive research available not only on the dynamics (including frequency distributions) … Continue reading

Posted in Advertiser, Advertising, Connected TV, Interactive TV, Media Consumer, TV Commercial Ratings | Leave a comment

Past Media Timelines Suggest Streaming VOD To Surpass Linear TV In 5 Years

It’s been said that those who ignore the past are doomed to repeat it. This week, in  “New Challenges Chip Away at Cable’s Pillar of Profit,” The New York Times’ David Carr opined that cable and satellite distributors’ strategy of bundling … Continue reading

Posted in Ad-supported TV, Cable TV, Connected TV, Media Consumer, TV Business Model | Leave a comment

T/V Advertising Provides Access To Web Content: Quid-Pro-Quo Fairy Tale?

I’m a strong believer in restoring a reasonable relationship between media consumers and advertisers, where viewers acknowledge and even appreciate the role of advertising in lowering or eliminating the cost of content, and media companies no longer exploit that relationship … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, Freemium, Media Consumer, Remote Control, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

Head-On Collision Ahead: Guaranteed Viewability Meets Multiplatform Video GRP

3MS (Making Media Make Sense)is an initiative that the IAB, the ANA and the 4As are leading — an ambitious effort to create consensus across industry stakeholders. The goal is to create “digital measurement solutions, which will enhance digital media … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, DVR, Media Consumer, TV Business Model, TV Commercial Ratings, Uncategorized | Leave a comment

Time Warner, Dish, Take 2 Opposite Approaches To Television Viewer Ad-Skipping

I’m angry. I’m an angry customer of Time Warner Cable because, without warning or explanation, my longtime television provider has removed the automatic “jump-back” function that has always existed as part of my DVR subscription. The “jump-back” function is a … Continue reading

Posted in Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Media Consumer, Satellite TV, TV Commercial Ratings | Leave a comment

As T/V Fragmentation Explodes, Need for Aggregation Increases

What is aggregation?  Miriam-Webster defines it as “a) the collecting of units or parts into a mass or whole and b) the condition of being so collected.” Both the production and distribution of programming that collected audiences to sell to … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Cable TV, Commercial load, Connected TV, Corporation for Public Broadcasting, Digital Video Recording, History of Broadcast Advertising, Media Consumer, Ratings, Remote Control, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

Waste-Free Ad Spending: Hitbliss’ Dramatic New Business Model

I’ve long held that the barrier to T/V (Television/Video) advertisers getting ads seen is not consumer ad avoidance, but rather interruption avoidance. HitBliss, a new service in private beta trial right now, has addressed this problem by giving the media … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Cable TV, Commercial load, Media Consumer, Ratings, Remote Control, TV Business Model | Leave a comment