Category Archives: Purpose

What History Tells Us as T/V Moves From Closed To Open Distribution System

The dramatic shift in the way T/V (television/video) is distributed is driven by the explosive, Internet-enabled capacity to deliver television and video programming and advertising beyond the closed and proprietary channels of distribution that have contained it for years.   … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Connected TV, Digital Video Recording, History of Broadcast Advertising, Interactive TV, Purpose, Ratings, Satellite TV, TV Business Model | Leave a comment

Intrusive, Interruptive Or Invited T/V Ads?

There is a difference between intrusive/interruptive and invited T/V (Television/Video) advertising.  And this difference will play a major role in determining the next-generation T/V business model. The ad-supported television medium was built on the principle of limited interruption and minimal … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, C3 Ratings, Cable TV, Commercial load, Connected TV, Corporation for Public Broadcasting, Freemium, History of Broadcast Advertising, Interactive TV, Purpose, TV Business Model, TV Commercial Ratings | 1 Comment