Category Archives: Ratings

My ‘Mad Men’ VOD Experience: What It Means For TV Business Model

Video-on-demand (VOD) is a benefit of a viewer cable subscriptions, but still not front and center in the television ad model discussion. So where does it stand as an ad medium today? I had a chance to find out in … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertising, Broadcast networks, Ratings, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

The TV Apocolypse. Q&A with John Osborn.

This interview held by Charlene Weisler was first published in www.MediaBizBloggers.com on February 24, 2015. The TV Apocolypse. Q&A with John Osborn. John Osborn of TV:The Next Generation is someone who believes that the traditional TV business model is entering an … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Connected TV, Media Consumer, Ratings, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

Is ‘Programmatic’ The Right Word For Automated T/V Advertising?

Five years ago the term “programmatic” began to be applied to ways of transacting automated, software-driven advertising deals on platforms more akin to the trading of stocks than traditional ad buys. Digital display was the sector in which it was … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, History of Broadcast Advertising, Ratings, TiVo, TV Business Model, TV Commercial Ratings | Leave a comment

What History Tells Us as T/V Moves From Closed To Open Distribution System

The dramatic shift in the way T/V (television/video) is distributed is driven by the explosive, Internet-enabled capacity to deliver television and video programming and advertising beyond the closed and proprietary channels of distribution that have contained it for years.   … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Connected TV, Digital Video Recording, History of Broadcast Advertising, Interactive TV, Purpose, Ratings, Satellite TV, TV Business Model | Leave a comment

Three Important T/V (Television/Video) Advances Of 2013

As an end-of-year exercise, I’ve identified three important advances in the T/V (Television/Video) ecosystem from 2013 that will have a favorable impact on the new, emerging ad-supported business model. These are changes that let go of the things that don’t … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Ratings, TV Business Model, TV Commercial Ratings, Uncategorized | Leave a comment

As T/V Fragmentation Explodes, Need for Aggregation Increases

What is aggregation?  Miriam-Webster defines it as “a) the collecting of units or parts into a mass or whole and b) the condition of being so collected.” Both the production and distribution of programming that collected audiences to sell to … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Cable TV, Commercial load, Connected TV, Corporation for Public Broadcasting, Digital Video Recording, History of Broadcast Advertising, Media Consumer, Ratings, Remote Control, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

Waste-Free Ad Spending: Hitbliss’ Dramatic New Business Model

I’ve long held that the barrier to T/V (Television/Video) advertisers getting ads seen is not consumer ad avoidance, but rather interruption avoidance. HitBliss, a new service in private beta trial right now, has addressed this problem by giving the media … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Cable TV, Commercial load, Media Consumer, Ratings, Remote Control, TV Business Model | Leave a comment

Advertisers, Agencies: It’s OK To Pay For Completed T/V Ad Views!

At my local vegetable stand, I don’t buy produce based on cheapest price. I pass over the discounted tomatoes, close to the perishable date, packaged in multiples and buy the vine tomatoes that cost more but have the color, flavor … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, History of Broadcast Advertising, Interactive TV, Ratings | Leave a comment

Will Netflix’s ‘House Of Cards’ Contribute To More Cord-Cutting?

On Feb. 1, Netflix released its original production of “House of Cards” starring two-time Oscar winner Kevin Spacey and directed by Oscar-nominated and Golden Globe-winning director David Fincher. It is estimated that Netflix paid $100 million for 26 episodes of this American … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, Connected TV, Digital Video Recording, Freemium, Media Consumer, Ratings, Uncategorized | Leave a comment

Programmers’ “Second Screen” Love Affair Threatens To Further Diminish TV Ad Effectiveness

My January 8th, 2013 blog post is in the form of a MediaPost Video Insider article entitled: Programmers’ “Second Screen” Love Affair Threatens To Further Diminish TV Ad Effectiveness It is also recapped below.  I’d love to hear your comments. ————————————————- … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, Media Consumer, Ratings, TV Business Model, TV Commercial Ratings | Leave a comment