Category Archives: Remote Control

T/V Advertising Provides Access To Web Content: Quid-Pro-Quo Fairy Tale?

I’m a strong believer in restoring a reasonable relationship between media consumers and advertisers, where viewers acknowledge and even appreciate the role of advertising in lowering or eliminating the cost of content, and media companies no longer exploit that relationship … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, Freemium, Media Consumer, Remote Control, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

Unlockable ‘Unlocks’ Old T/V Ad Model

Perhaps the greatest challenge in the ad-supported T/V (Television/video) sector is one of its own making:  the runaway proliferation of T/V ad scheduling.  Today a linear viewer is asked to behave in a way no sane person would: to sit … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, History of Broadcast Advertising, Interactive TV, Remote Control, Satellite TV, TV Business Model | Leave a comment

As T/V Fragmentation Explodes, Need for Aggregation Increases

What is aggregation?  Miriam-Webster defines it as “a) the collecting of units or parts into a mass or whole and b) the condition of being so collected.” Both the production and distribution of programming that collected audiences to sell to … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Cable TV, Commercial load, Connected TV, Corporation for Public Broadcasting, Digital Video Recording, History of Broadcast Advertising, Media Consumer, Ratings, Remote Control, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

Waste-Free Ad Spending: Hitbliss’ Dramatic New Business Model

I’ve long held that the barrier to T/V (Television/Video) advertisers getting ads seen is not consumer ad avoidance, but rather interruption avoidance. HitBliss, a new service in private beta trial right now, has addressed this problem by giving the media … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Cable TV, Commercial load, Media Consumer, Ratings, Remote Control, TV Business Model | Leave a comment

How RTB Video Exchanges Will Create A New T/V Business Model

My October 9th, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: How RTB Video Exchanges Will Create A New T/V Business Model. It is also recapped below.  I’d love to hear your comments. This … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Release Windows, Remote Control, Satellite TV, TV Business Model | Leave a comment

What You Need To Know About The Revolutionary Arrival Of RTB/Ad Exchanges

My September 25th blog post is in the form of a MediaPost Online Video Insider article entitled: What You Need To Know About The Revolutionary Arrival Of RTB/Ad Exchanges. It is also recapped below.  I’d love to hear your comments. The … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Interactive TV, IPTV, Media Consumer, Remote Control, Satellite TV, TV Business Model | Leave a comment

The Importance Of Search In Next-Gen T/V Business Model

My August 16, 2012 blog post is in the form of a MediaPost Online Video Insider article entitled: The Importance Of Search In Next-Gen T/V Business Model. It is also recapped below.  I’d love to hear your comments. The “golden age” … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Remote Control, Satellite TV, TV Business Model | Leave a comment

Sticky Advertising: Aleve Outmaneuvers The DVR On ‘Jeopardy’

My 7/13/12 blog post is in the form of a MediaPost Online Video Insider article entitled: Sticky Advertising: Aleve Outmaneuvers The DVR On ‘Jeopardy’.  It is also recapped below.  I’d love to hear your comments. One of the advantages of having … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Digital Video Recording, DVR, Remote Control, TV Business Model | Leave a comment

Building Respect Into Ad-supported T/V Through Quid Pro Quo Model

My most recent blog post is in the form of a MediaPost Online Video Insider article entitled: Building Respect Into Ad-supported T/V Through Quid Pro Quo Model. It is also recapped below.  I’d love to hear your comments. Building Respect … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, C3 Ratings, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Remote Control, Satellite TV, TiVo, TV Business Model | Leave a comment

Wow! TV on my iPad? Fantastic! But…

When I loaded and activated the Time Warner Cable App onto my iPad, I experienced something I never thought I’d see.  Here was full screen, high quality, steady-streaming Television being delivered to a screen I could hold on my lap.  … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, Commercial load, Digital Video Recording, DVR, Interactive TV, Media Consumer, Remote Control, TV Business Model, Uncategorized | Leave a comment