Category Archives: Satellite TV

Are Legacy, Analog Media Ad Sellers ‘Milking’ The Business Model?

I was surprised when I recently tripped over a Verizon SuperPages book on my Brooklyn stoop. Are there still advertisers that pay to be listed — even some that buy display ads — in these ever-shrinking, yet still mass-distributed, printed … Continue reading

Posted in Advanced Television, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Media Consumer, Satellite TV | Leave a comment

My ‘Mad Men’ VOD Experience: What It Means For TV Business Model

Video-on-demand (VOD) is a benefit of a viewer cable subscriptions, but still not front and center in the television ad model discussion. So where does it stand as an ad medium today? I had a chance to find out in … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertising, Broadcast networks, Ratings, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

The TV Apocolypse. Q&A with John Osborn.

This interview held by Charlene Weisler was first published in www.MediaBizBloggers.com on February 24, 2015. The TV Apocolypse. Q&A with John Osborn. John Osborn of TV:The Next Generation is someone who believes that the traditional TV business model is entering an … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Connected TV, Media Consumer, Ratings, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

What History Tells Us as T/V Moves From Closed To Open Distribution System

The dramatic shift in the way T/V (television/video) is distributed is driven by the explosive, Internet-enabled capacity to deliver television and video programming and advertising beyond the closed and proprietary channels of distribution that have contained it for years.   … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Connected TV, Digital Video Recording, History of Broadcast Advertising, Interactive TV, Purpose, Ratings, Satellite TV, TV Business Model | Leave a comment

What I Learned (And Thought About) At The Recent Joint Video/Mobile IAB Meeting

This month I attended the IAB’s joint digital video and mobile committees meeting, where the agenda was mobile video. This is an important topic in our multiplatform world: How will advertising previously confined to lengthy pods within long-form content distributed … Continue reading

Posted in Advertising, Interactive TV, Satellite TV, TV Business Model | Leave a comment

How Much Could I Save With OTT VOD Plan Rather Than Bundled Cable?

Today I am channeling my “inner Milennial” by doing an exercise to determine what would be a more financially responsible choice for my personal T/V viewing: OTT (Over-The-Top) options where I build my own unbundled VOD programming system, or The … Continue reading

Posted in Advanced Television, Cable TV, Connected TV, Satellite TV | 1 Comment

Advertisers & Viewers Need Search Engines to Break Down T/V’s Garden Walls

T/V (Television/Video) content exists within many kinds of “walled gardens.” Created mostly by media content creators and distributors, these have their benefits, but are also ultimately confining for viewers and advertisers. The question arises: Would building more doorways into and … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, Connected TV, Digital Video Recording, DVR, Satellite TV | 1 Comment

T/V Advertising Provides Access To Web Content: Quid-Pro-Quo Fairy Tale?

I’m a strong believer in restoring a reasonable relationship between media consumers and advertisers, where viewers acknowledge and even appreciate the role of advertising in lowering or eliminating the cost of content, and media companies no longer exploit that relationship … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, Freemium, Media Consumer, Remote Control, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

Unlockable ‘Unlocks’ Old T/V Ad Model

Perhaps the greatest challenge in the ad-supported T/V (Television/video) sector is one of its own making:  the runaway proliferation of T/V ad scheduling.  Today a linear viewer is asked to behave in a way no sane person would: to sit … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, History of Broadcast Advertising, Interactive TV, Remote Control, Satellite TV, TV Business Model | Leave a comment

Time Warner, Dish, Take 2 Opposite Approaches To Television Viewer Ad-Skipping

I’m angry. I’m an angry customer of Time Warner Cable because, without warning or explanation, my longtime television provider has removed the automatic “jump-back” function that has always existed as part of my DVR subscription. The “jump-back” function is a … Continue reading

Posted in Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Media Consumer, Satellite TV, TV Commercial Ratings | Leave a comment