Category Archives: TiVo

Is ‘Programmatic’ The Right Word For Automated T/V Advertising?

Five years ago the term “programmatic” began to be applied to ways of transacting automated, software-driven advertising deals on platforms more akin to the trading of stocks than traditional ad buys. Digital display was the sector in which it was … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, History of Broadcast Advertising, Ratings, TiVo, TV Business Model, TV Commercial Ratings | Leave a comment

Building Respect Into Ad-supported T/V Through Quid Pro Quo Model

My most recent blog post is in the form of a MediaPost Online Video Insider article entitled: Building Respect Into Ad-supported T/V Through Quid Pro Quo Model. It is also recapped below.  I’d love to hear your comments. Building Respect … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, C3 Ratings, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, History of Broadcast Advertising, Interactive TV, IPTV, Media Consumer, Remote Control, Satellite TV, TiVo, TV Business Model | Leave a comment

Why is there still a National TV Upfront when there are so many new ways for viewers to access T/V?

My most recent blog post is in the form of a MediaPost Online Video Insider article entitled “Why Is There Still A National TV Upfront When There Are So Many New Ways For Viewers To Access T/V”.  It is also … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Digital Video Recording, DVR, Interactive TV, Media Consumer, Ratings, Satellite TV, TiVo, TV Business Model, TV Commercial Ratings | Leave a comment

Recommendation to PBS Decision Makers: Don’t Go Down the Rabbit Hole of Commercial TV!

A recent New York Times article reported on the exploration by PBS and their stations of a change in their underwriting policy: interrupting programming with promotional announcements. This would be a serious step backwards in time, into a “cat and … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Cable TV, Corporation for Public Broadcasting, Digital Video Recording, DVR, Media Consumer, PBS, PBS Members, Satellite TV, TiVo, TV Business Model, Uncategorized, Underwriting | Leave a comment