Category Archives: TV Commercial Ratings

My ‘Mad Men’ VOD Experience: What It Means For TV Business Model

Video-on-demand (VOD) is a benefit of a viewer cable subscriptions, but still not front and center in the television ad model discussion. So where does it stand as an ad medium today? I had a chance to find out in … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertising, Broadcast networks, Ratings, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

The TV Apocolypse. Q&A with John Osborn.

This interview held by Charlene Weisler was first published in www.MediaBizBloggers.com on February 24, 2015. The TV Apocolypse. Q&A with John Osborn. John Osborn of TV:The Next Generation is someone who believes that the traditional TV business model is entering an … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Broadcast networks, Connected TV, Media Consumer, Ratings, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

Is ‘Programmatic’ The Right Word For Automated T/V Advertising?

Five years ago the term “programmatic” began to be applied to ways of transacting automated, software-driven advertising deals on platforms more akin to the trading of stocks than traditional ad buys. Digital display was the sector in which it was … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, History of Broadcast Advertising, Ratings, TiVo, TV Business Model, TV Commercial Ratings | Leave a comment

How Cross-Platform Video Plans Can Optimize Reach Today

One thing that hasn’t changed since the days of traditional media planning and buying is that adding a different media type almost always increases reach. Before digital, there was extensive research available not only on the dynamics (including frequency distributions) … Continue reading

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Three Television/Video Advances I’d Like To See In 2014

In my December  piece, I identified three important 2013 advances in the T/V (Television/Video) ecosystem that will have favorable impact on the emerging ad-supported business model: The Cross-Platform GRP Online Video Viewability Buying on a Cost-Per-View (CPV) Basis In addition to continued … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Commercial load, History of Broadcast Advertising, TV Business Model, TV Commercial Ratings, Uncategorized | Leave a comment

Three Important T/V (Television/Video) Advances Of 2013

As an end-of-year exercise, I’ve identified three important advances in the T/V (Television/Video) ecosystem from 2013 that will have a favorable impact on the new, emerging ad-supported business model. These are changes that let go of the things that don’t … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Ratings, TV Business Model, TV Commercial Ratings, Uncategorized | Leave a comment

T/V Advertising Provides Access To Web Content: Quid-Pro-Quo Fairy Tale?

I’m a strong believer in restoring a reasonable relationship between media consumers and advertisers, where viewers acknowledge and even appreciate the role of advertising in lowering or eliminating the cost of content, and media companies no longer exploit that relationship … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, Freemium, Media Consumer, Remote Control, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment

Head-On Collision Ahead: Guaranteed Viewability Meets Multiplatform Video GRP

3MS (Making Media Make Sense)is an initiative that the IAB, the ANA and the 4As are leading — an ambitious effort to create consensus across industry stakeholders. The goal is to create “digital measurement solutions, which will enhance digital media … Continue reading

Posted in Ad-supported TV, Advanced Television, Advertiser, Advertising, Cable TV, DVR, Media Consumer, TV Business Model, TV Commercial Ratings, Uncategorized | Leave a comment

Time Warner, Dish, Take 2 Opposite Approaches To Television Viewer Ad-Skipping

I’m angry. I’m an angry customer of Time Warner Cable because, without warning or explanation, my longtime television provider has removed the automatic “jump-back” function that has always existed as part of my DVR subscription. The “jump-back” function is a … Continue reading

Posted in Advanced Television, Advertiser, Advertising, Broadcast networks, Cable TV, Commercial load, Connected TV, Media Consumer, Satellite TV, TV Commercial Ratings | Leave a comment

As T/V Fragmentation Explodes, Need for Aggregation Increases

What is aggregation?  Miriam-Webster defines it as “a) the collecting of units or parts into a mass or whole and b) the condition of being so collected.” Both the production and distribution of programming that collected audiences to sell to … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Cable TV, Commercial load, Connected TV, Corporation for Public Broadcasting, Digital Video Recording, History of Broadcast Advertising, Media Consumer, Ratings, Remote Control, Satellite TV, TV Business Model, TV Commercial Ratings | Leave a comment