Category Archives: Uncategorized

Should There Be A New Category Of Video Buying: Silent Video?

The power of traditional television has always been conveyed in three little convincing words used for ages by CMOs, agency media strategists and creatives alike: “sight, sound and motion.” In fact, up until cinema advertising crossed the Atlantic, it was … Continue reading

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Unbundling Needn’t Be End of Profitable Revenue For MVPDs

One of the great emotional tug-of-war battles going on in television and video today is around the issue of unbundled vs. bundled content. I believe it is about to hit the pocketbooks of traditional television providers. Holding one end of … Continue reading

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Past Media Timelines Suggest Streaming VOD To Surpass Linear TV In Five Years

Editor’s note: This post was first published earlier this year, but (very slightly edited) it’s still a timely analysis and look forward, good for year’s end. It’s been said that those who ignore the past are doomed to repeat it. … Continue reading

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The Human Side Of The Shift to Programmatic T/V (Television/Video)

“It is difficult to get a man to understand something, when his salary depends on his not understanding it.” — author Upton Sinclair This quote, as single-gender as it was in the early 20th century, captures one of the most powerful barriers … Continue reading

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T/V Multitaskers: Positive Or Negative For Advertisers?

As a planner and buyer of media, I was often concerned about the loss of potential television advertising impressions to viewer multitasking. After all, by the late 1990s the traditional networks (broadcast and cable) had so over-cluttered the programming environment … Continue reading

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New Viewability Guidelines Bring Much-Needed Third Dimension To Ad Buying

The Media Research Council (MRC) and the IAB this week issued viewable impressions guidelines for both static display and video ads: for the former, 50% of pixels in view for at least one continuous second; for the latter, 50% of … Continue reading

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Three Television/Video Advances I’d Like To See In 2014

In my December  piece, I identified three important 2013 advances in the T/V (Television/Video) ecosystem that will have favorable impact on the emerging ad-supported business model: The Cross-Platform GRP Online Video Viewability Buying on a Cost-Per-View (CPV) Basis In addition to continued … Continue reading

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Three Important T/V (Television/Video) Advances Of 2013

As an end-of-year exercise, I’ve identified three important advances in the T/V (Television/Video) ecosystem from 2013 that will have a favorable impact on the new, emerging ad-supported business model. These are changes that let go of the things that don’t … Continue reading

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Head-On Collision Ahead: Guaranteed Viewability Meets Multiplatform Video GRP

3MS (Making Media Make Sense)is an initiative that the IAB, the ANA and the 4As are leading — an ambitious effort to create consensus across industry stakeholders. The goal is to create “digital measurement solutions, which will enhance digital media … Continue reading

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Will Netflix’s ‘House Of Cards’ Contribute To More Cord-Cutting?

On Feb. 1, Netflix released its original production of “House of Cards” starring two-time Oscar winner Kevin Spacey and directed by Oscar-nominated and Golden Globe-winning director David Fincher. It is estimated that Netflix paid $100 million for 26 episodes of this American … Continue reading

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