Category Archives: Underwriting

Recommendation to PBS Decision Makers: Don’t Go Down the Rabbit Hole of Commercial TV!

A recent New York Times article reported on the exploration by PBS and their stations of a change in their underwriting policy: interrupting programming with promotional announcements. This would be a serious step backwards in time, into a “cat and … Continue reading

Posted in Ad-supported TV, Advertiser, Advertising, Cable TV, Corporation for Public Broadcasting, Digital Video Recording, DVR, Media Consumer, PBS, PBS Members, Satellite TV, TiVo, TV Business Model, Uncategorized, Underwriting | Leave a comment