Category Archives: Video

In On-Demand World, It’s Time For On-Demand Video Advertising

It’s not just a millennial thing anymore. Media users of all ages are accustomed to hit a button and make a choice about when and where they will consume their next bite of media. Whether a YouTube snack or a … Continue reading

Posted in Advertising, Online Video, Video | Leave a comment

What Has Technology Wrought? Trust Issues, For One

I’m enthused about the potential for programmatic TV and video, and all digital ad forms, to change for the better in the ways advertising is bought and sold. But there are some things that I want to feel better about … Continue reading

Posted in Online Video, Programmatic, Video | Leave a comment